It’s Possible, But NOT That Way
What?
If you want to know more about, what it’s like to have an online business and live where and how you want, I have something for you.
First, how did I get here?
I studied advertising, before finishing my degree, I got to know Graphic Design, and shortly afterward I migrated to Design. For a long time, I worked as a photographer, an area that I started in the early years of university. My professional experience was very diverse, from internship to freelancer, passing through Design offices and Photography studios. Gradually, I realized that working from home and having an online business was the only path that would lead me to the lifestyle I wanted.
At first, like most people, I was deluded by the illusion of the effortless digital business, which often appears on the internet.
I bought several courses, read several books, tried several techniques… until… Until I remembered that in college, I had the opportunity to take classes on marketing, and I realized that little of what I learned was said on the internet.
The truth is that Digital Marketing should be a version (so to speak) of Marketing (the one I learned about in college).
But some people want to talk about Digital Marketing as if it’s something entirely new. Over the years, I started to be more resistant to certain formulas that are propagated about having an online business and I started to focus on the basics, remembering what I had learned in college.
Why?
Marketing is the science of the market.
To have a business or sell something, it is interesting to know more about it. If this business is online, probably most of this knowledge applies but needs to be adapted to the online environment.
So this idea that there is a magic formula or the fastest way to have a digital business does not seem true to me.
Having an online business is basically doing the same thing as a business in the real world, with the difference that I am creating this business on the internet. If I want to be successful, it is important that I understand basic concepts, about what I am offering, what can have value in the market, what are my differentials… And finally, I work hard (not less) to achieve good results, like any type of business.
In the same way that a person who is building a business in the real world, works and invests more (time and money), not less.
But instead of taking a car, going to different places, and making a lot of phone calls, I’m going to sit in front of the computer and build this structure online.
So what?
This is just the beginning of a subject that may become a series of articles.
I see that many brilliant people get discouraged about having an online business, either because of some negative experience they had or because they see people having meteoric successes and thinking they can’t do something similar.
You don’t need to do something similar.
You don’t need to create the next multi-million company.
If you want to have an online business, you can.
If you want to work from home, you can.
If you want to build a business that allows you to earn an income and work from home, you can do that.
Interested in this subject?
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